Post by account_disabled on Feb 24, 2024 3:53:25 GMT -6
From traditional one-way, product-focused marketing, we have come a long way. without putting the consumer and their expectations at the center of the scene and without a digital strategy that allows us to reach them. Growth Marketing is the evolution of this view, so in this article we will tell you more about what it is about and how to implement it. What is Growth Marketing? Growth marketing is the new approach to marketing that is being adopted by companies seeking to cover a larger portion of the market.
Widely used in start-ups or SaaS, it is characterized by faster practices aimed at businesses in the new digital economy with a focus on the customer experience. It seeks to deliver value in each of the stages of the customer life cycle to improve Changsha Mobile Number List the chances of conversion and generate more sales. It proposes a paradigm shift, leaving behind the basic components of traditional marketing focused on the top of the sales funnel, adding agility, adaptability, collaboration, experimentation and testing . Among its main characteristics we can highlight:
Speed of execution High-impact strategies to capture large volumes of leads Personalized experiences Constant experimentation Without a doubt, for marketing specialists, breaking traditional growth paradigms implies “unlearning” what has been acquired so far, adopting new processes and tools to focus on the growth axes and what to do to continuously improve them. Are we talking about something totally new? Of course not! In short, Growth Marketing is the marketing of these times that uses SEO, Inbound Marketing and Product marketing, among others, to grow the audience by optimizing the marketing and sales funnel and the number of leads that enter.
Widely used in start-ups or SaaS, it is characterized by faster practices aimed at businesses in the new digital economy with a focus on the customer experience. It seeks to deliver value in each of the stages of the customer life cycle to improve Changsha Mobile Number List the chances of conversion and generate more sales. It proposes a paradigm shift, leaving behind the basic components of traditional marketing focused on the top of the sales funnel, adding agility, adaptability, collaboration, experimentation and testing . Among its main characteristics we can highlight:
Speed of execution High-impact strategies to capture large volumes of leads Personalized experiences Constant experimentation Without a doubt, for marketing specialists, breaking traditional growth paradigms implies “unlearning” what has been acquired so far, adopting new processes and tools to focus on the growth axes and what to do to continuously improve them. Are we talking about something totally new? Of course not! In short, Growth Marketing is the marketing of these times that uses SEO, Inbound Marketing and Product marketing, among others, to grow the audience by optimizing the marketing and sales funnel and the number of leads that enter.